Phone: +55 11 93441-0121
Fluent in English, Portuguese, and advanced Spanish! He is agile and has an enormous experience in international client service for both quantitative and qualitative projects.
A language specialist and trained qualitative researcher with over 15 years of experience in the industry, Ligia is praised for her ability to combine fresh, innovative thinking with marketing clarity to answer big business questions.
Culture, languages, understanding consumer behavior according to contexts in which they are inserted are all things that are embedded in her attitude and personality.
For almost a decade, Ligia was part of Kantar’s qualitative team, focused on International and institutional inter-company projects, where she had the possibility to learn about and specialize in different updated techniques in the brand, shopper and CX areas, and being responsible for highly demanding key clients in the technology, automotive and consumer goods industries.
Easy-going, fast-thinking, client centric, and always up for a good challenge! Ligia loves to study cultures and skillfully applies cultural know-how to benefit her clients.
Psychologist and Communicator by training, Researcher by profession, Student of all human behaviors and motivated by passion, Karen is a professional full of energy!
She is a curiosity-driven explorer who is always looking for the truth in books, travel, and art to apply knowledge to her own self-development as well as professionally.
She focuses her knowledge and experience on business challenges, translating insights into strategies and feasible action plans.
She has two decades of experience in qualitative research, using such several tools, such as Focus Groups, In-Depth Interviews, Ethnography, Shop-along, Online Forum and Community.
Karen has a notable experience in the Personal Care/Beauty, Technology/Social Media, and Health Care industries.